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MSC UK and Ireland Market Report

Our latest report examines recent trends in certified product sales and availability and highlights further MSC labelling opportunities for those looking to meet growing consumer demand for sustainably sourced fish and seafood.

The 2025 report

The UK and Irish markets have remained firmly committed to supporting fisheries that are engaged with MSC’s programme. The latest Market Report findings shows the exceptional progress that businesses in both the UK and Irish markets have made in increasing the amount of certified sustainable seafood products. There's a wider choice on shelves, stronger retailer commitment, and notable expansion across categories, from preserved seafood and tuna, to pet food and supplements.

MSC UK and Ireland Market Report

MSC UK and Ireland Market Report

The UK retail sector continues to demonstrate global leadership in its commitment to sourcing and selling certified sustainable seafood.

  • Shoppers spent £1.7 billion on 189,000 tonnes of MSC-certified fish and seafood products, a 14% rise from 2023/24
  • MSC labelled products accounted for an estimated 65% of the value and 63% of the volume of all wild caught fish and seafood sold in UK retail

Read report

Previous reports

MSC UK and Ireland Market Report 2024
Date of issue: 23 January 2025
Download download file PDF - 8 MB
MSC UK and Ireland Market Report 2023
Date of issue: 31 January 2024
Download download file PDF - 4 MB
MSC UK Tuna Shopper Report 2023 (2nd edition)
Language: English
Version: 2.00
Date of issue: 07 March 2024
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2022
Date of issue: 18 January 2023
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2021
Date of issue: 31 January 2022
Download download file PDF - 3 MB
MSC UK Tuna Shopper Report 2021
Date of issue: 31 January 2022
Download download file PDF - 4 MB
MSC UK and Ireland Market Report 2020
Date of issue: 17 December 2020
Download download file PDF - 22 MB