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The MSC UK & Ireland Market Report highlights our latest consumer research, examines recent trends in certified product sales and availability, and profiles new and emerging sectors and species in the sustainable seafood space.

UK & Ireland Market Report 2022

Our third edition of the MSC UK and Ireland Market Report showcases the continued progress of these markets in sourcing and selling sustainable seafood. It highlights the MSC’s latest UK consumer research findings, examines recent trends in certified product sales and availability, and profiles new and emerging sectors and species in the sustainable seafood space. 

Last year, UK and Irish consumers spent an estimated £1.26 billion on MSC fish and seafood. With 49 different certified species on offer (compared to 45 in 2021), seafood lovers had a wider variety of sustainable options to choose from than ever before.

Report summary

Report summary

The UK and Irish markets remain deeply committed to the MSC programme and to supporting certified sustainable fisheries, despite the challenges of the past three years and the current geopolitical and economic climates. The 2022 edition of our Market Report profiles the impact of these commitments made across the supply chain and highlights notable achievements throughout the year. It also emphasises options for future labelling opportunities and thus encourages increased consumption of a wider variety of sustainably sourced fish and seafood. 

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