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MSC piloting innovative seafood traceability tool

The Marine Stewardship Council (MSC) is seeking stakeholder feedback on a new traceability tool for added supply chain integrity in over 60 countries. 

The MSC is exploring new ways of providing additional protection from seafood fraud in its supply chain. Over the past two years we have been piloting a new traceability tool, the MSC Online Transaction Solution (MOTS), and are seeking feedback to shape its continued development.

Pioneering tool

To date there has been no online tool available that can securely handle and verify information about seafood supply chain transactions on a global scale.

The new tool cross-checks and verifies sales and purchases of seafood products made by processing, distribution and retail companies as they move through the complex global supply chain.

Since its development in 2012, the online verification tool has been trialled in seven European and fifteen Chinese companies. The current plan is to roll the tool out to over 3,000 supply chain companies handling certified products in over 34,000 sites around the world.

Invitation to help shape the tool 

This is the second and final opportunity for industry partners to offer their expertise, and help shape an effective tool that meets current and future industry demands. 

How to take part in consultation

The public consultation is open from 17 August to 18 September 2015.

If you are a seafood industry professional, you can:

Share your insights in our online consultation >

Join our online interactive MOTS workshop > (2 and 3 September)

The workshops are designed for supply chain companies to offer practical solutions on seafood transaction and verification. Spaces are limited, so please register your interest by email to [email protected]

Meeting industry needs and global best-practice

“The MSC’s segregation and traceability program is widely recognised as one of the most effective systems for tracking seafood along the supply chain” said Titia Sjenitzer, Senior Product Integrity Manager at the MSC. “However, the seafood industry is dynamic. Demand for certified sustainable seafood continues to grow, and other certification schemes such as the Aquaculture Stewardship Council (ASC), are working with the MSC and using our Chain of Custody Standard. This means that more scalable monitoring mechanisms are required to ensure the MSC’s system remains efficient and effective”.

Over 3,000 organisations, operating from over 34,000 sites in more than 60 countries currently hold an MSC Chain of Custody certificate. These organisations are responsible for handling over 18,000 products that are sold with the MSC ecolabel in around 100 countries.

DNA testing shows that 99% of MSC labelled products are correctly labelled, demonstrating the integrity of the current system. However, the MSC is seeking to evolve its tools and systems in order to ensure that its Chain of Custody Standard continues to lead the industry in ensuring a traceable supply chain for seafood.

Using latest technologies, the tool will complement, but not replace, the existing MSC Chain of Custody system.

“We took part in trialling the MSC Online Transaction Solution and felt it is an important addition to our business. The tool provides us with added confidence that our brand and products are running through a secure and genuine supply chain handling only certified seafood” said Alex Olsen, A. Espersen A/S, MSC certified processing company in Denmark.

If the pilot proves successful, the new tool will be implemented across the full program by 2018. The tool will verify seafood sale and purchase transaction information (such as volume, species, invoice number and transaction date) to mitigate the risk of non-sustainable products being labelled and sold as certified.