Released to coincide with World Tuna Day (May 2), the Sustainable Tuna Yearbook 2025 offers an authoritative analysis of the global market for sustainable tuna, along with a UK market analysis.
It shows incisive charts and clear analysis, highlighting the progress and impact of MSC certification on the water, in markets and communities across the world.
Packed with sharp infographics, the latest data, and compelling stories from industry insiders who are collaborating to make a difference to the planet.
UK analysis
The report below provides an accessible overview of the UK tuna market, highlighting key data, graphs, and insights.Between June 2023 and 2024, UK consumers spent £427.8 million on 61,904 tonnes of tuna products. The volume of MSC certified tuna purchased reached 23,500 tonnes, more than four times higher than in 2020/21.
Retailers including Waitrose, Sainsbury’s, Aldi, Lidl, and Tesco have all expanded their MSC certified ranges. Waitrose leads the market, with 79% of all tuna products carrying the MSC label, while Princes Ltd is on track to achieve 100% MSC certified tuna by the end of 2025.
“Over the last few months, we’ve made significant strides towards our target of 100% MSC certified Princes tuna by the end of 2025 by converting our best-selling 4pack, which we are already seeing on many shelves across our customer base. We’re proud of bringing independently certified sustainable tuna to millions of consumers which has gone through the rigorous MSC certification process, demonstrating the commitment of our supply partners to the long-term sustainability of tuna fisheries around the world.”
Princes Ltd
Sustainable Tuna Yearbook UK Market Analysis 2025
The Yearbook explores the UK’s sustainable tuna market with clear data, sharp infographics, and real stories, covering progress, challenges, and successes.
Wherever you work along the supply chain for sustainable tuna, the new Yearbook contains lots of useful information for everyone.
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