The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.
Our vision and mission
We want future generations to be able to enjoy seafood and oceans full of life, forever.
Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.
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Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.
The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.