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FishTales connects consumers of fresh and conserved fish to sustainable fisheries, and to the daring fishermen who go out to sea for the best catches. FishTales is fully committed to helping to deliver Sustainable Development Goal 14 by having 95% of its entire wild catch assortment MSC certified by 2020. FishTales currently has 90% of its SKU’s MSC certified (100% of retail products, 80% of Out of Home products).
Isidro 1952, SL is a Spanish company based in Galicia which specialises in value added and convenience fish products for human consumption. Sea is our essence and way of life, and therefore our commitment to sustainable fishing has been a fact since our beginning. Our objectives for 2020 in terms of sustainability are: Increase the commercialization of products with sustainable species with MSC certification by 10% of current sales in volume. Include Sustainability as a key element in our Communication strategy towards end users to promote responsible consumption Actively participate in all promotional and advertising campaigns organized by MSC and other recognized organizations, with the aim to make consumers aware of the importance of sustainability. Contribute to the introduction in the Spanish Market of new commercial species with globally recognized sustainable certifications.
15% of COOP’s private label seafood products (by value) already carry the blue MSC label. COOP intends to boost the range of MSC products available to COOP members by 2020. To this end, COOP is working with its domestic and overseas suppliers to help them acquire certification. At the same time, COOP is stepping up efforts to improve communication with its member consumers to raise awareness towards the MSC program.
Jumbo is the second largest supermarket organization in The Netherlands (580 stores, 3 Food Markets, Online Store, 350 Pick up Points and home delivery). As a family business, Jumbo believes it is important to consider the world around it. Our starting point is that products should be produced with attention to the wellbeing of humans, animals and the environment. Improvements should be feasible and affordable. Feasible for the producer and affordable for the customer. MSC and ASC certification can ensure this. In 2020, we aim to only sell seafood - fresh and processed - from a 100% traceable chain. Importantly, this assurance is provided by independent parties. Ecolabels such as MSC and ASC provide this assurance. For seafood species for which MSC or ASC certification is not available, we will participate in improvement programmes with the aim of achieving MSC or ASC certification within 5 years. Issues such as a living wage and animal welfare will of course also be taken into account. In addition, the supermarket chain is further improving its product information system, tracing products back to ship or pond level.
Offering sustainable wild-caught and farm-raised seafood is important to our customers and Kroger. In 2016, Kroger expanded work with leading organizations like the Marine Stewardship Council and World Wildlife Fund and key seafood sustainability goals. By 2020, Kroger will source 100% of its wild-caught seafood from fisheries that are MSC certified, in MSC full assessment, in comprehensive Fishery Improvement Projects, or certified by other GSSIârecognized programs. Kroger will preferentially source MSC-certified wild-caught seafood and, by 2020, Kroger will source at least 90% of its volume from fisheries that are MSC certified. Kroger is also committed to continue sourcing 100% of shelf-stable tuna from ISSF-participating companies. By 2020, all Our Brands canned tuna will state the tuna is sourced from ISSF-participating companies. For farmed species in Our Brands products, we will source 100% in accordance with the Global Aquaculture Alliance’s BAP Four-Star certification by 2020. Kroger reports progress annually at www.sustainability.kroger.com.
Seafood is an important part of the diet of many pets and people worldwide. In our “Sustainable in a Generation” Plan, we have committed to sustainable practices for sourcing this valuable resource so that we can continue to offer products that contain fish for future generations. In 2016, 43% of our fish and seafood ingredients were sustainably sourced. Our ambition is to sustainably source 100% of our fish and seafood ingredients by 2020. We use our 4R strategy to reduce, replace, reassure and respect. We commit to reduce our use of whole fish and fillets; replace ingredients in our products derived from vulnerable fish species; reassure stakeholders by achieving third-party certification for sustainable sourced ingredients; and we seek to ensure that human rights are respected in our fish supply chains around the world initially focussing on Thailand. We recognize that solutions and impact at scale require collaboration. We build partnerships such as those with MSC and ASC, to find and scale breakthrough solutions to sustainable growth. Our “Sustainable in a Generation” Plan is accelerating our efforts to ensure that today’s generation, and tomorrow’s, will thrive and the planet will, too.
Sustainable fish sourcing is part of McDonald’s broader sustainability strategy. We’re proud to note that globally 100% of the whitefish for our Filet-O-Fish is sourced from sustainably managed fisheries. Additionally, McDonald’s has achieved Marine Stewardship Council (MSC) certification in North America, Europe and Brazil, helping to further MSC’s ambitious 2020 commitment for globally resilient and productive marine ecosystems.
Since becoming a founding member of the MSC in 1997, our commitment to continuously increase the amount of MSC certified fish that we source for our Iglo, Birds Eye and Findus products has led to quantifiable results. Today more than 90% of the wild captured fish we use is MSC certified and we are by far the largest user of the MSC Ecolabel globally. As Europe’s largest frozen food company, our goal is to help consumers make healthy and nutritious food choices by increasing the consumption of fish across Europe. Our long term relationship with the MSC means that, as we achieve our ambitions, we will naturally increase the volume of MSC certified fish eaten by consumers over the next three years. We are proud to support the principles of UN SDG 14 and to play a role in delivering the MSC’s vision to provide consumers with sustainably sourced fish.
100% MSC by 2020 – this is the commitment from Orkla Foods Sverige. All marine resources sourced by Orkla Foods Sverige must be fished in accordance with the following principles. Species and fish stocks should not be noted on the IUCN's list as endangered. No overfishing, illegal, unreported or unregulated fishing Full traceability Sustainable fishing methods Respect for human and workers’ rights. Orkla Foods Sverige has successfully reached 90% of their goal. Today 110 out of 123 products under our eight marine brands; Abba, Kalles, Limfjord among other, are MSC certified. We will as far as possible use MSC to secure the whole value chain and help consumers make sustainable choices. If species cannot be MSC-certified, we will use other independent assessments, supervised by our Orkla Marine Expert.
As a member of the fishermen’s association the Pelagic-Freezer trawler Association, the P & P Group has taken the lead to certify the fisheries in which it is involved against the MSC criteria. The first fishery to be awarded with the MSC label was the herring fishery in the North Sea, in 2006. Then followed other pelagic and demersal fisheries in the Northeastern part of the Atlantic Ocean. P & P Group strives to ensure that the following fisheries in which vessels of the P & P Group operate are certified against the MSC standard: (1) The fishery on Greenland halibut east of Greenland; (2) The fishery on Greenland halibut west of Greenland; (3) The tuna fisheries in the Indian and Atlantic Ocean; (4) The fishery on seabob shrimp in Guyana.
By 2020, the Parties to the Nauru Agreement (PNA), 8 small island nations whose waters produce close to 60% of all skipjack tuna catches in the Western and Central Pacific Ocean (WCPO) and who collectively control approximately 30% of the world's tuna supply, commits to: ensure 100% of the drifting FADs within its ocean jurisdiction will be tracked and registered in order to strengthen the conservation and sustainable management of the ecosystem; two-thirds of the free school skipjack tuna catch in PNA waters, representing approximately 400,000 MT, to be MSC certified and Pacifical Co branded; and through promoting the adoption of harvest control rules for WCPO skipjack in the Western and Central Pacific Fisheries Commission (WCPFC), the PNA aims to see that not more than 50% of the unfished skipjack population is harvested annually and by committing to enhance its management efficiency and transparency, will continue to maintain its status as one of the healthiest tuna stocks globally.
All the fish Sainsbury’s sells will be independently certified as sustainable by 2020.
Thai Union’s commitment is for all of our tuna to be sustainably sourced, with an aim to achieve a minimum of 75% of our own brands of tuna coming from fisheries that are Marine Stewardship Council (MSC) certified or are in a Fishery Improvement Project (FIP) by the end of 2020. Thai Union will invest US$90 million in initiatives, including establishing new FIPs, that bring together stakeholders to identify environmental challenges in a fishery, develop a plan to address them, and work together to implement the plan.
The Western Australia Department of Primary Industries and Regional Development, in partnership with the Western Australian Fishing Industry Council (WAFIC) and with support from the State Government, has embarked on a program which will provide the opportunity for all the State’s commercial fisheries to achieve MSC certification.
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