We’re on a mission to end overfishing so future generations can enjoy the seafood we love.

Together, we work hard with fishermen and the industry to ensure that seafood is sustainably caught, but all it takes for you, is to choose the MSC ecolabel when you’re shopping or dining out.

To keep fish on your plate and in the sea, forever

Find out first-hand from fishermen who work in the MSC certified fisheries of the Shetland Islands and Cornwall, what it takes to keep fish on your plate and fish in the sea, forever.

See what it takes

What It Takes

For the fishermen…

Hear what it takes to protect seafood for future generations, from the fishermen themselves.

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For the MSC...

Choosing the MSC ecolabel means your seafood is certified as sustainable and traceable.

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For You...

We work hard but now it’s over to you. Choose the MSC ecolabel when you’re shopping or dining out.

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