What It Takes: For You

Do you know what it takes to keep fish on your plate and in the sea, forever?

Early mornings. Long nights at sea. Fishing is a way of life, so we’re doing all we can to ensure there’s seafood for future generations.

Alan Dwan, hake fisherman, Newlyn The MSC certified Cornish hake fishery

This is 'What It Takes'

Here at the Marine Stewardship Council (MSC), we're on a mission to end overfishing, so future generations can enjoy the seafood we love. It’s so important to keep our seas and oceans teeming with life but we know how daunting it can be to work out how we can all play our part. Thankfully, it’s so easy for us all to help! Just look for the MSC blue fish label when you buy seafood to help preserve our oceans and protect seafood for future generations.

What is the MSC blue fish label?

The MSC blue fish ecolabel means that your seafood is certified as sustainable and traceable. All it takes for you to make a big difference to our oceans is to look for this when you’re shopping or dining out.

By choosing the MSC little blue fish label, you’re choosing sustainable seafood that will keep our oceans thriving for future generations.

Will you do what it takes?

Eat sustainable seafood

Choose the blue fish when you're shopping or dining out. It means that your seafood is certified as sustainable and traceable.

Find out more

Cook sustainable seafood

Chefs and seafood lovers from around the world share quick and tasty recipes using MSC certified seafood.

Get cooking

Where to buy MSC certified seafood

The retailers and brands that sell MSC labelled seafood.

Shop here

Five ways to help our oceans

Play your part for ocean health from your kitchen

Read more

Ocean Lives

Read about the passionate people taking care of our oceans

Read more

Why MSC?

10 reasons to choose the blue fish label

Learn more

Do what it takes

...and support sustainable seas!

Find out what we're up to, how we can restore our oceans and meet our sustainable fishermen who are speaking up for healthy, sustainable seas by exploring our website and following us on social media. Share our films of sustainably fishing for Cornish hake and sustainably harvesting Shetland mussels so others can know to choose the blue fish too.

See what it takes

For the hake fishermen...

...to keep hake on your plate and in the sea, forever.

Read more

For the mussels fishermen...

...to keep mussels on your plate and in the sea, forever.

Read more

For the MSC...

Choosing the MSC ecolabel means your seafood is certified as sustainable and traceable.

Find out more
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