Understanding seafood consumers

Understand the latest insights from one of the world’s largest studies of seafood consumers.

Every 2 years, the MSC conducts one of the largest seafood consumer surveys in the world (over 25,000 consumers in 23 markets) with independent research consultancy, GlobeScan.

The rise of the conscious food consumer

In November 2020, the MSC and Globescan shared the findings of two 2020 studies in consumer trends in sustainable diets and seafood consumption and drew on industry experts to discuss how the Covid crisis was affecting the public sustainability agenda.

View our 2020 webinar recordings and slides

Watch back as we delve in to one of the largest seafood consumer studies in the world to understand what consumers think and expect.
Watch video

The Rise of the Conscious Consumer Webinar 2020 - North America

1:04:00

Watch video

The Rise of the Conscious Consumer Webinar 2020 - Asia Pacific

1:04:20

Watch video

The Rise of the Conscious Consumer Webinar 2020 - Europe

1:01:47

The key facts

Concerns for our oceans are driving a new wave of consumer activism across the globe, new research for the Marine Stewardship Council (MSC) reveals. Global consumers are increasingly ‘voting with their forks’ for sustainable seafood. The study was conducted in early 2020 by GlobeScan, an independent research and strategy consultancy. It is one of the largest global surveys of seafood consumers, surveying more than 26,000 people across 23 countries.

Key facts infographic from MSC and Globescan's 2020 consumer survey results
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