Understanding seafood consumers

Understand the latest insights from one of the world’s largest studies of seafood consumers.

Every 2 years, the MSC conducts one of the largest seafood consumer surveys in the world (over 25,000 consumers in 23 markets) with independent research consultancy, GlobeScan.

2020 Seafood Consumer webinar series

The rise of the conscious food consumer: Covid, climate and conservation

Join Globescan and the MSC for our Consumer Insights webinars from 10-12 November 2020. 

In these sessions, we'll share our findings and explore 2020 consumer trends in sustainable diets and seafood consumption. We’ll then debate how consumers may act in a post-Covid world.

Register for a webinar

RegionDateTimeRegister
AmericasTuesday 10 November13.00 San Francisco (EST)
10.00 New York (PST) 
Register for Americas webinar
Asia PacificThursday 12 November15:00 Sydney 
12.00 Perth, Beijing 11:00 Jakarta,
13:00 Seoul, Tokyo
Register for Asia Pacific webinar
Europe, Africa, Middle East and South AsiaThursday 12 November09:00 London (GMT)
10:00 Paris (CET)
Register for Europe AMESA webinar 

View our 2018 webinar and slides

Watch back as we delve in to one of the largest seafood consumer studies in the world to understand what consumers think and expect.

MSC GlobeScan Understanding Consumers Webinar deck - Asia-Pacific
Description: Slides from the MSC/GlobeScan Asia Pacific consumer survey webinar Tuesday 9 October 2018

Language: English
Date of issue: 16 October 2018
Watch video

Understanding & Activating Seafood Consumers - Asia Pacific

1:01:13

MSC GlobeScan Understanding Consumers Webinar deck - North America
Description: Slides from the MSC/GlobeScan North America consumer survey webinar Tuesday 9 October 2018

Language: English
Date of issue: 16 October 2018
Watch video

Understanding & Activating Seafood Consumers - North America

58:29

MSC GlobeScan Understanding Consumers Webinar deck - Europe
Description: Slides from the MSC/GlobeScan Europe consumer survey webinar Tuesday 9 October 2018

Language: English
Date of issue: 16 October 2018
Watch video

Understanding & Activating Seafood Consumers - Europe

59:45

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