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By choosing seafood with the MSC blue fish label you're helping to protect oceans, livelihoods and fish for the future.
Our oceans are home to an amazing variety of life and support the livelihoods of 1/10 of the world's population.
Unsustainable fishing is threatening fish populations, ocean habitats, coastal fishing communities and economies.
By choosing seafood with the blue MSC label you are supporting independently certified sustainable fisheries. Their good management practices help ensure fish stocks and habitats are healthy and fishing community livelihoods are secure.
To be MSC certified, fisheries are independently assessed by scientists and marine experts to ensure they meet our standard for environmentally sustainable fishing. Annual audits ensure that they maintain these standards.
It’s not all about one species - MSC certified fisheries minimise their impacts on the whole marine environment to ensure healthy, thriving oceans for the future.
Processors, retailers and restaurants must ensure MSC certified seafood is not mixed with uncertified product. This way you can be sure that the product is correctly labelled.
You can enjoy sustainable seafood all over the world. Just look for the blue label – it appears on tens of thousands of products in more than 100 countries.
Products with the blue MSC label range from pickled herring to luxury caviar.
Your purchases of MSC labelled seafood create an incentive for more fisheries, retailers and restaurants to produce and sell certified sustainable seafood.
You can enjoy your seafood knowing that tomorrow there will be plenty more where it came from.
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Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.
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