10 reasons to choose the blue fish label

  1. Our oceans need to be protected

    Our oceans are home to an amazing variety of life and support the livelihoods of 1/10 of the world's population.

  2. But marine ecosystems are under enormous pressure

    Unsustainable fishing is threatening fish populations, ocean habitats, coastal fishing communities and economies.

  3. The MSC provides a solution

    By choosing seafood with the blue MSC label you are supporting independently certified sustainable fisheries. Their good management practices help ensure fish stocks and habitats are healthy and fishing community livelihoods are secure.

  4. Sustainability is based on science

    To be MSC certified, fisheries are independently assessed by scientists and marine experts to ensure they meet our standard for environmentally sustainable fishing. Annual audits ensure that they maintain these standards.

  5. You're helping to protect a whole ecosystem

    It’s not all about one species - MSC certified fisheries minimise their impacts on the whole marine environment to ensure healthy, thriving oceans for the future.

  6. You can buy with confidence

    Processors, retailers and restaurants must ensure MSC certified seafood is not mixed with uncertified product. This way you can be sure that the product is correctly labelled.

  7. There’s plenty to choose from!

    You can enjoy sustainable seafood all over the world. Just look for the blue label – it appears on tens of thousands of products in more than 100 countries.

  8. There’s a choice for every budget

    Products with the blue MSC label range from pickled herring to luxury caviar.

  9. You’re helping to create change

    Your purchases of MSC labelled seafood create an incentive for more fisheries, retailers and restaurants to produce and sell certified sustainable seafood.

  10. You're helping to keep it wild

    You can enjoy your seafood knowing that tomorrow there will be plenty more where it came from.

Watch video

Sustainable seafood from ocean to plate

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Underwater detailed shot of fish schooling

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Long shot of a group of female processors in full uniform laughing

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

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Person's hands stirring a pot of ready-to-serve mussels with a spoon

Sustainable fish recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

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