What we do — Marine Stewardship Council
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What we do

The MSC works with scientists, fisheries, seafood producers and brands to promote sustainable fishing and safeguard seafood supplies for the future.

We set credible standards for sustainable fishing and supply chain traceability. Organisations meet these standards in order to demonstrate the sustainability of their products.

The blue MSC label makes it easy for everyone to choose seafood which has been caught by fisheries which care for the environment.

What we do - set standards

Set standards 

We set and maintain credible standards for sustainable wild fishing and seafood traceability. These standards set a benchmark that drives global seafood markets to become more sustainable.

Find out more about our standards >


What we do - fisheries outreachWork with fisheries

We offer fisheries a way to gain recognition and reward for good environmental management. Partnership with fisheries helps create a market for sustainable seafood and offers other fisheries incentives to change.

Find MSC certified sustainable fisheries >


What we do - commercial outreach

Work with seafood brands and retailers

We work with some of the world's leading retailers, restaurants and seafood brands. Many have placed MSC certification at the centre of their sustainable seafood policies.

Find MSC labelled seafood >

What we do - work with developing countriesWork with developing countries

Half of the world's seafood comes from developing countries, where millions rely on fish as a vital source of nutrition and income. We work with partners to give all fisheries equal opportunities to enter MSC assessment.

Find out more about our Developing World Program >

What we do - raise awarenessRaise awareness with consumers

The blue MSC label gives everyone an easy way to choose wild, sustainable seafood that they can trust. Look for the label when shopping or dining out.

Try one of our delicious sustainable seafood recipes >

Find sustainable seafood products >

What we do - educationEducate future generations

Our Fish & Kids projects provide teachers and school caterers with materials to teach kids about the importance of sustainable fishing.

Visit our Fish and Kids (UK) website >

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