Meet Wild One Bart van Olphen

Meet celebrity chef and MSC Wild One Bart van Olphen who travels the globe in search of the world’s finest sustainable seafood. Learn about what motivates him and why he thinks we should 'keep it wild'.

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Wild is: Bart van Olphen

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From catch to kitchen

For celebrity chef Bart van Olphen, there’s always been something magical about seafood. Learn more about his travels across the globe in search of the world’s finest sustainable seafood.

Read about Bart's food adventures

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Fisherman collecting pipis, foregrounding the sunrise and other fishermen collecting pipis

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

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This is wild

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

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Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.

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