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"Between a fisherman and a consumer, the cook is there only to send a message: there is still time to realise that the ocean is part of our life and that we must respect it as much as possible."

Chef Philippe Hardy talks about his passion of cooking with wild caught seafood and the importance of getting close to the natural environment and respecting it.

Philippe Hardy

Philippe Hardy

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Meet more Wild Ones

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

This is wild...

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

Real life stories

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.