The MSC has launched an exciting new initiative to promote sustainable seafood through recipe cards highlighting select dishes featuring MSC certified species. The cards will be available to commercial partners for use in locations across North America. Cards are designed to feature either a chef or fishery as the recipe source in addition to a commercial partner logo and selected background information. Available in two sizes (4x6 and 5x7), the recipe cards will soon be available as an additional component of the Partner Marketing Resource Kit (PMRK) introduced last year. To inquire about using recipe cards for your business or to submit a recipe for consideration, please contact Melissa Mefford.
31 January 2013