The MSC has welcomed a new milestone in its partnership with Nestlé Purina as the company relaunches and expands its Gourmet Perle range across almost 30 European markets.
Selected recipes within the new Ocean Flakes range contain fish sourced from MSC certified fisheries, helping increase the visibility of certified sustainable seafood through one of Europe's leading premium cat food brands.
The announcement demonstrates how responsible seafood sourcing is becoming increasingly integrated into mainstream consumer products, including premium pet food. It also highlights the growing opportunity to bring seafood from MSC certified fisheries to new audiences through products enjoyed by millions of consumers every day.
For cat owners who want the best for their feline companions, products containing seafood from MSC certified fisheries provide confidence that many of their pets' favourite seafood ingredients come from fisheries committed to protecting ocean health for future generations.
MSC certified fisheries are independently assessed against the MSC Fisheries Standard, which requires fisheries to maintain healthy fish populations, minimise environmental impacts and operate within effective management systems.
By increasing demand for seafood from MSC certified fisheries, partnerships such as MSC and Nestlé Purina help create market incentives that reward sustainable fishing practices and support thriving marine ecosystems. Together, they help contribute to a future where healthy oceans can continue to provide seafood for generations to come.