Press release

Sainsbury’s launches UK’s first certified sustainable tuna sandwich

April 30, 2014

Partner release

Sainsbury’s is the UK’s first retailer to launch a MSC certified sustainable tuna sandwich.  With a range of MSC certified pole & line caught sandwiches and salads launching this month, it follows the retailer’s introduction of MSC certified canned skipjack tuna sourced from the Maldives in 2013 .  The range, including Tuna Mayonnaise Sandwich launched across stores on Monday 28th April priced from £1.20.

The Marine Stewardship Council (MSC) certified fish is sourced from the Maldives using a low-impact pole and line technique where each wild fish is caught individually to reduce by catch.  Sainsbury’s led the way in 2011 with all own-brand canned tuna including that used as an ingredient being fished using pole and line method.

The range includes:
-    by Sainsbury’s Tuna and sweetcorn sandwich
-    by Sainsbury’s Tuna mayonnaise sandwich
-    by Sainsbury’s Tuna and cucumber sub roll
-    by Sainsbury’s Tuna and sweetcorn pasta salad 300g
-    by Sainsbury’s Tuna and sweetcorn pasta salad 350g

Ally Dingwall, Sainsbury’s Aquaculture & Fisheries expert said: “We’re always looking for ways to help our customers make sustainable choices.  We’re proud that this launch is another example of offering sustainable values along with everyday value.”

Toby Middleton, MSC Senior Country Manager said “This is a really important move by Sainsbury’s. The UK’s first MSC certified tuna sandwich is a milestone for sustainable seafood. Tuna is a poster child for sustainable seafood and Maldivian pole and line-caught skipjack tuna was MSC certified in 2012. By choosing tuna from the Maldives tuna fishery, Sainsbury’s is supporting artisanal fishermen who have made an international difference to the way the Indian Ocean fishery is managed.”  

The move comes as part of Sainsbury’s Sustainability Plan that all the fish we sell will be independently certified as sustainable by 2020.

-    The MSC tuna sandwich and salad range launches Monday 28th April 2014 priced from £1.20
-    Products includes:
•    by Sainsbury’s Tuna and cucumber sub roll
•    by Sainsbury’s Tuna and sweetcorn sandwich
•    by Sainsbury’s Tuna mayonnaise sandwich
•    by Sainsbury’s Tuna and sweetcorn pasta salad 300g
•    by Sainsbury’s Tuna and sweetcorn pasta salad 350g

-    As part of Sainsbury’s 20x20 Sustainability plan, by 2020, all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.
-    Sainsbury’s is the largest retailer of Marine Stewardship Council (MSC) seafood for the 4th consecutive year
-    More than 130 MSC products , including pole and line caught tuna from the Maldives, as of May 2013
-    First major UK retailer to launch Aquaculture Stewardship Council (ASC) certification with River Cobbler
-    Ran ‘Switch the fish’ marketing campaign, promoting lesser known fish
-    All own brand canned tuna is pole and line caught

Ends

For further information or samples please contact Sainsbury’s Corporate Affairs on 020 7695 7211 or Josephine.simmons@sainsburys.co.uk

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