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We set the world's most recognised standards for sustainable fishing and for the supply chains that sell sustainable fish and seafood.

When you see fish or seafood products with the blue MSC ecolabel, you can be sure they come from a sustainable fishery that has met the MSC Fisheries Standard. Businesses handling these products have met our Chain of Custody Standard, so you can be confident their seafood is from a sustainable source.

The MSC Standards meet international best practice guidelines for certification and ecolabelling. The Standards were developed through consultation with the fishing industry, scientists, conservationists, experts and stakeholders.