MSC UK Product of the Year 2025

Birds Eye Captain’s Discoveries Lightly Dusted Lemon & Pepper Fish Fillets

Discover a new favourite with our lightly dusted Pollock fillets, seasoned with a delicate coating of breadcrumbs, mixed with zesty lemon and cracked black pepper. Part of our exciting New Captain’s Discoveries range, this dish brings together the freshest catch with bold, globally-inspired flavours — all recommended by The Captain™ himself. Naturally high in protein and Omega-3, it’s the perfect centrepiece for a tasty, nutritious meal. Whether you're cooking for one or sharing with family, it’s a simple way to enjoy something a little different. We hope this new range inspires more people to try new types of fish and flavour combinations that elevate everyday meals into something special.

Sustainability credentials

The Alaskan Pollock in this product comes from an MSC-certified fishery, where responsible practices help protect fish stocks and ocean ecosystems for the future. At Birds Eye, we believe great-tasting fish and responsible sourcing go hand in hand. That’s why we co-founded the Marine Stewardship Council (MSC) in 1997 — and we’re proud to continue leading the way in sustainable fishing. Today, 100% of our wild-caught fish is MSC-certified. We’re also committed to transparency and want to help people learn more about where their fish comes from. Just scan the ‘Follow the Fish’ QR code on the pack to see the catch area on a map and discover fun facts about the species — bringing you closer to the journey from ocean to plate.

Exceptional Beer Battered Cod Fillets MSC 350g

Succulent MSC Cod tails caught in the Atlantic Ocean wrapped in a light crispy batter prepared with full bodied Suffolk ale for that classic beer battered taste. The moist flaky fillets combine perfectly with light and crispy melt in the mouth batter. Ideal for a classic fish and chip dinner at home. These fillets are easy to prepare, just bake in the oven and serve with chunky chips and tartare sauce for an Exceptional restaurant quality meal at home.

Sustainability credentials

Carefully sourced Cod portions from a small select number of Icelandic filleting operations, this Icelandic battered cod is a shining example of sustainable seafood, responsibly caught from some of the world’s most carefully managed fisheries. Guided by science, Iceland sets strict catch limits based on research from the Marine and Freshwater Research Institute, ensuring long-term stock health. Caught using modern, fuel-efficient vessels under a world-leading quota system, including traceability from ocean to plate. Independently certified as sustainable against the Marine Stewardship Council (MSC) Fisheries Standard for sustainable fishing. With minimal impact on marine ecosystems and a strong national commitment to sustainable fisheries, Icelandic cod isn’t just a product of the sea — it’s a promise of quality, trust, and sustainability.

Wild Alaskan Fish Oil - Peak EPA

Four times stronger than regular fish oils, Wiley’s Finest Peak EPA delivers a purified and concentrated dose of EPA. A standard supermarket brand can tout high dosage but offer as little as 250 mg of EPA/DHA. Wiley’s Finest Peak EPA provides better value at 1000mg per capsule. That’s why it is recommended by countless nutritionists to their clients. Wiley’s Finest has long been proud, not only of its sustainable standards, but of its low TOTOX values too. TOTOX stands for Total Oxidation and is the chemical measure of the freshness of the oil. The recommended limit is set at 26, yet Wiley’s Finest leads the way with a level of only 7.5. This is clear evidence to show Wiley’s Finest as the global leader in freshness Omega-3s fish oils. Much of the raw fish oil is made on-board a large fishing boat called a “Catcher Processor,” within three hours of the wild Alaskan pollock being caught.

Sustainability credentials

Peak EPA boasts a blend of omega-3 fatty acids from large, wild species Alaskan fish oil, certified by the Marine Stewardship Council for its commitment to sustainability. Alaskan fisheries are a model of sustainability; they lead the world in conservative, transparent fisheries management practices. Wiley's Finest is one of the only brands in the world to offer a full product line made from Marine Stewardship Council (MSC) certified 100% Wild Alaskan Fish Oil. Wiley’s Finest specialises in ethical practises and strict adherence to conservation. The company has cameras on their nets to avoid bycatch, meaning bycatch is less than 1%. As well as being sustainably sourced, it is also sustainably packaged; without any cartons and in recyclable dark glass bottles.

No.1 Moules Marinière with Wild Garlic & Chardonnay (2x250g

Our No. 1 Shetland Mussels in Wild Garlic and White Wine Sauce are plump and sweet, cooked in a creamy sauce made with Chardonnay, aromatic wild garlic and fire-roasted leeks. They're grown in the cold, pristine waters around the Shetland Islands where conditions closely replicate their natural habitat. The young mussels settle on ropes suspended in the sea and feed on the natural supply of algae and plankton carried in by strong tidal flows, aided by the North Atlantic Drift. No feeding or chemical input is required. The mussels are carefully monitored and harvested once mature, using sustainable methods that minimise environmental impact. They develop into plump, sweet, and grit-free mussels, as they never touch the seabed.

Sustainability credentials

Mussels are an incredible species from a sustainability perspective. They naturally filter seawater, removing algae and excess nutrients, and do not require any feed input. By keeping the water clean, mussels create a healthy environment where juvenile fish and invertebrates can thrive. To help build their shells, mussels bind carbon and so remove it from the marine environment. These attributes mean mussels help protect marine ecosystems and encourage biodiversity. Scottish mussel farmers are deeply committed to the marine environment, carefully managing the waters they farm and using low-impact methods that rely on natural tidal flows and clean waters.

Harry Ramsdens 4 Jumbo Cod Fillets and 1kg of Chips for 4

Treat the whole family to a classic British favourite with Harry Ramsden’s 4 Jumbo Fish Fillets and 1kg of Chips – the ultimate value meal for four. Made with 100% whole fillet fish, these jumbo fillets are crispy, golden, and packed with flavour – a cut above anything else on the market. Exclusively available at Iceland for £13, this meal delivers unbeatable value, feeding a family of four for less than half the price of a typical takeaway – which could cost over £30 elsewhere! Whether it’s a Friday night tradition or a midweek treat, enjoy the taste of the chippy at home – quality, convenience, and savings all in one box.

Sustainability credentials

Enjoy premium quality and peace of mind with our Single Frozen Norwegian Cod, responsibly sourced from the cold, clean waters of Norway. This product is 100% MSC certified, meaning it meets the highest standards for sustainable fishing – protecting fish stocks, ecosystems, and livelihoods for future generations. Unlike many alternatives, this cod is frozen at sea to lock in freshness and flavour, ensuring a superior taste and texture every time. With full traceability from ocean to plate, it’s a choice you can feel good about. Iceland has long championed sustainable seafood, and this product proudly carries the blue MSC ecolabel — making it easy for shoppers to choose sustainably sourced fish.

Vici Big Stick Seafood Stick

Introducing the Vici Big Stick Seafood Stick – the ideal single-serve chilled snacking solution for those on the move. Each stick provides 5g of high-quality protein & contains only 66 kcal, making it a perfect choice for individuals seeking a low-fat, low-calorie snack without sacrificing taste or nutrition. This versatile option is not only an excellent choice for quick, on-the-go snacking, but also serves as a delightful ingredient to complement salads, pasta dishes, or other meals. Whether you're looking to fuel your day or enhance your culinary creations, the Vici Big Stick meets your needs with both convenience and value. Additionally, this product aligns with a commitment to sustainable seafood, offering a responsible snacking choice that supports both personal health and the well-being of the environment. Experience the perfect balance of taste, nutrition, and sustainability with Vici Big Stick Seafood Stick – a truly refined snacking option. Sustainable seafood snacking, on the go!

Sustainability credentials

Vici Big Stick only uses only MSC certified Alaska Pollock from the clear wild waters in the Gulf of Alaska, boasting the lowest % by catch of any fishery. Our long shelf-life minimises food waste along with fully recyclable packing showcases that every care has been taken to minimise our ecological impact.

Taste the Difference 2 Beer Battered Cod Fillets

Flaky and succulent Atlantic cod fillets in a crispy, bubbly batter enriched with Trawlerman pale ale. We share your passion for enjoying the most flavoursome, best quality food and drink and that's why we have a team of culinary experts dedicated to bringing you the best. Whether it's about growing, sourcing or skilful crafting of our products, we are all united in our dedication to sharing the greatest tasting food and drink with you and we guarantee every product has a distinct taste story... that's why you can taste the difference

Sustainability credentials

It’s 100% MSC certified, the gold standard of sustainable fishing – Need we say more?!

Princes Tuna Chunks in spring water (4 pack)

Princes naturally high in protein Tuna Chunks in Spring Water are free from artificial preservatives, colours or flavours, and are responsibly sourced and dolphin-safe. Feed the whole family with this 4 pack of 145g tins in 100% recyclable packing. We’re talking easy tinned tuna pasta, loaded tuna jacket potatoes, or a quick salad for lunch. Totally crowd-pleasing! Sourcing MSC tuna for Princes allows us to offer 3rd party assurance for both our customers and our consumers. We can also provide traceability to boat + our partners' vessels are on the PVR by ISSF. FAO/Ocean is always featured on the can/label.

Sustainability credentials

The MSC logo is the ultimate shortcut to provide consumer reassurance that the product they are buying has been responsibly sourced. Princes are committed to the quality and long term sustainability of all our seafood and as such have pledged to source 100% MSC tuna by the end of 2025. As the hero of our Tuna range, Princes Tuna Chunks in Spring Water (4 pack) is key to the delivery of this important pledge.

SHEBA® Filets Chicken with sustainable Tuna

We know your cat deserves only the best! So we created a medley of carefully selected, tender filets in a delicious gravy for the height of culinary sophistication. An enticing, go-to wet cat food recipe with textures & flavours your cat will adore. Offering our feline friends delicious food with integrity, both through responsible sourcing of the finest raw materials and through our manufacturing process, is a priority for the SHEBA® brand . We believe that truly gorgeous food, comes not just from expert preparation but from select ingredients that are sourced with care. To support us in our sustainable development aims, we support the MSC, recognising and rewarding efforts to protect oceans and safeguard seafood.

Sustainability credentials

We make nutritious and delicious food that your cats love, but we don't stop there. Coral reefs are the foundation of a healthy ocean food web, 25% of all marine species depend on them. Through the Sheba Hope Grows™ program— part of one of the world’s largest coral reef restoration programs led by Mars Sustainable Solutions —we’re uniting coastal communities, NGOs, and scientists to restore coral reefs and protect oceans. SHEBA® is committed to using responsibly sourced fish. We are proud that the SHEBA® Filets Chicken & Tuna is made with MSC certified fish www.msc.org. Since 2024, at least 90% of the fish used in our SHEBA recipes globally is sustainably or responsibly sourced, certified by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). This commitment supports responsible fishing practices and plays a vital role in protecting our oceans for future generations.

Chef Select, High Protein Salmon and Pea Risotto

Cooked risotto rice with MSC certified salmon and peas in a creamy sauce. Consumers can enjoy a tasty, high protein and convenient meal knowing the fish used promotes sustainable fishing practices.

Sustainability credentials

Lidl’s Creamy Salmon and Pea Risotto contains MSC certified Salmon and is unique due to its high protein. In addition, we aim to enhance the nutritional quality of our products to support customers to be able to consume a healthier and more sustainable diet. Our High Protein Salmon Risotto is classified as healthy (non-HFSS), according to FSA's 2004/05 nutrient profiling model, as well as also containing a source of fibre.

LEAP Wild Smoked Sockeye Salmon 100g

Sockeye is renowned for its vibrant crimson colour and its intense flavour, qualities that come from its diet, which is higher in shellfish than any other Pacific salmon. A brilliant source of vitamin D, protein and omega-3, ours is smoked over a unique blend of five woods and hand-cured for a rich and balanced flavour. Our sockeye salmon is wild-caught in the pristine waters around Bristol Bay in Central Alaska, which boasts five untouched river systems teeming with wild salmon.

Sustainability credentials

We want the whole world to be able to enjoy wild fish for generations to come. So, we only work with fisheries who we know and trust and who share our passion for sustainable seafood. We work very closely with them to make sure our supply chain is constantly improving, and we always choose fishing methods that have the least possible impact on the marine environment. Every fish bearing the LEAP name can be traced back to the boats that caught it. This is just one of a whole range of checks and controls we've put in place to make sure all our wild fish is caught responsibly.

John West MSC Ecotwist Skipjack Tuna 4 pack

At John West, we're proud to bring you MSC certified skipjack tuna, sustainably sourced from the Indian and Atlantic oceans. This is all thanks to our commitment to sustainable fishing through Fishery Improvement Projects, with the aim of MSC certification, that we've supported for over eight years. We're also excited to introduce Ecotwist; a big step forward in packaging innovation. Traditional tuna multipacks used to come wrapped in non-recyclable plastic or heavy cardboard. Ecotwist changes that. It uses a fully recyclable aluminium smart strip that cuts down on waste while keeping your cans securely together. As part of this eco-friendly move, we've also reduced the amount of metal in each can by 15%, saving 400 tonnes annually. Plus, our new design means we can ship tuna more efficiently, saving around 200 shipping containers a year on deliveries from our production sites in Seychelles and Ghana to the UK.

Sustainability credentials

At John West, we’re committed to protecting the future of our oceans. That’s why the skipjack tuna in this product is MSC certified, sourced from fisheries we’ve supported through Fishery Improvement Projects since 2017, helping ensure sustainable tuna for years to come. We’ve also redesigned our packaging with the planet in mind. Our new Ecotwist smart strip replaces plastic shrink wrap, removing 65 tonnes of plastic waste annually from our ‘tuna towers’. Made from fully recyclable aluminium, it can be recycled along with the steel can via UK kerbside collections. Thanks to a smaller, smarter can - holding the same amount of tuna - we’re cutting around 200 container shipments each year from Seychelles and Ghana. We’re also using less brine, oil, and spring water reducing ingredients by 1,500 tonnes a year. Overall, Ecotwist helps us save over 4,000 tonnes of CO₂e annually, without compromising on quality or taste.

Fish Said Fred Big Smoked Haddock 280g

Our smoked haddock is one of the few fish that’s delicious any time of day. You really can eat it for breakfast, lunch or dinner – or if you like fish as much as us, all three. It’s seriously good with poached eggs or make kedgeree. Our Haddock is caught using hooks and lines or trawls in the Northeast Atlantic Ocean (Norwegian Sea, Spitzbergen and Bear Island, Barents Sea or Iceland Grounds).

Sustainability credentials

Fish Said Fred Smoked Haddock is responsibly sourced. Thank you for choosing seafood that has met the MSC's global standard for sustainability. Together we can help protect fish stocks for the future.

Anchovy Fillets from the Cantabrian Sea in Olive Oil 28g

These Anchovy Fillets from the Cantabrian Sea are hand-packed in olive oil and presented in a compact 28g tin, ideal for single servings or gourmet touches. Sourced exclusively from MSC-certified fisheries in the Northeast Atlantic (FAO 27), the anchovies are caught using traditional purse seine methods during peak season to ensure maximum freshness. The entire supply chain is fully traceable — from sea to shelf — and the fillets are processed and matured using artisanal techniques that preserve their rich flavour and delicate texture.

Sustainability credentials

Delicius is committed to responsible fishing and ocean preservation. As a registered Benefit Company, we place sustainability and social impact at the heart of our business model. These anchovy fillets proudly carry the MSC blue label, assuring full traceability from sea to shelf. The fish are caught using low-impact purse seine methods that protect marine habitats and prevent overfishing. Packaged in a 100% recyclable aluminium tin with no plastic components, this single-serve format helps reduce food waste and respects the health of our oceans. We work closely with our supply chain partners to uphold high environmental and social standards throughout every stage of production.

Co-op Traditional Fish Pie

A comforting classic made with tender chunks of Alaska pollock and delicately smoked Alaska pollock, all enveloped in a rich, creamy cheese and white wine sauce. Topped with smooth mashed potato and finished with a golden parsley breadcrumb crust for a satisfying crunch in every bite.

Sustainability credentials

The Alaska pollock (Theragra chalcogramma) used in the Co-op Traditional Fish Pie is sourced from MSC-certified fisheries in the North West and North East Pacific (FAO 61 & 67), recognised globally for their leadership in sustainable fishing. These fisheries are managed using rigorous, science-based methods that ensure healthy stock levels, protect marine ecosystems, and minimise environmental impact. Full traceability from catch to consumer guarantees transparency and trust. The MSC certification confirms that the fish is caught legally, responsibly, and with care for the long-term health of our oceans. In addition to MSC certification, these fisheries are also recognised by the Alaska Responsible Fisheries Management (RFM) programme, further reinforcing their commitment to responsible sourcing. This dedication to sustainability makes the pollock in Co-op’s fish pie a standout example of how everyday products can support thriving oceans.