Sustainable Seafood Week

All hands on deck

It takes all of us to help protect the ocean.

This Sustainable Seafood Week we celebrate fishing communities who bring the seafood you love, to your plate.

By choosing MSC certified fish you can be sure it comes from a sustainable, well-managed fishery which minimises its impact on the marine environment.

Watch our campaign film and brand new TV ad that shines a light on the Shetland fishing community and the work they do to provide seafood for future generations.

Get to know your fishing heroes

Meet some of the passionate people around the British Isles involved in sustainable fishing.

Shetland Brown Crab

The only brown crab fishery certified as sustainable in the world.

Shetland Scallop

How a whole community comes together to ensure the future of scallops.

Poole Harbour

The sustainable journey of the south-coast clam and cockle fishery.

Whalsay Island

Chef James Strawbridge explores the close-knit Shetland fishing community.

Join our community of ocean and seafood lovers

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Sustainable seafood suppers

Get inspired in the kitchen with MSC UK Ambassadors Mitch Tonks and James Strawbridge cooking delicious seafood recipes on location at sustainable fishing communities across the Shetland Islands and in Brixham. Food content creator and MSC Sustainable Seafood Week 2022 Ambassador Verna Gao rustles up a tasty and affordable mid-week meal at home.

Cook along

Brush up your seafood prep skills

Don’t shy away from cooking shellfish at home, it’s easier than you think. James Strawbridge breaks down how to prepare crab and scallops step-by-step, so you can impress your friends and family!

Teach me

3

billion people rely on seafood as an important protein source

1/3

of fisheries around the world have been fished beyond sustainable limits

49

different MSC certified species available in the UK and Ireland

1500+

MSC certified products in the UK and Ireland

How scientists are helping fisheries protect our ocean

Giving fishing communities the right tools and guidance to protect our ocean is a key part of being a fisheries scientist. Explore how science and research is fundamental to sustainable fishing and is helping the MSC certified scallop and brown crab fishery in Shetland reduce their ocean impact.

Learn more

Find out more about the MSC