Little Blue Label, Big Blue Future

This year’s United Nations World Ocean Day theme is Life and Livelihoods. Our ocean feeds billions of people, covers over 70% of the planet and provides 80% of the world’s biodiversity. We need to conserve our wonderful marine resources for future generations.

The MSC label helps everyone play their part and make sustainable choices. By choosing the blue tick, you can enjoy healthy seafood knowing you’re making the best choice for our ocean – for the life within it and for those whose livelihoods depend on it.

Let’s come together for a big blue future.

Waves crashing on stony beach, Maldives


Five things you can do right now to join the global movement to protect the oceans and ensure sustainable seafood supplies for the future.

Get involved
msc logo


What does the blue MSC label mean?

Find out more
girl looking at fish


Use our teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.

Find out more

Watch and share

Watch video

Little Blue Label, Big Blue Future


Meet Our Ocean Ambassadors

From award-winning chefs to frontline doctors and youth ocean advocates, the MSC UK Ocean Ambassadors are united by a love of the oceans and the seafood they bring us. Meet these #BigBlueFuture advocates of healthy, sustainable seas.

Discover more

Green turtle swimming underwater

How MSC certification drives environmental best practice

Many MSC certified fisheries continue to improve performance in areas such as bycatch and endangered, threatened and protected species, even after certification.

Read the story
fish swimming in net

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

Find out more
zoom background with fish

Download Zoom backgrounds

Show your friends colleagues you support the oceans, with our backgrounds for Zoom and Microsoft Teams.

Check them out
  • '{{item.Image.Title}}', {{item.Image.Artist}}, {{item.Image.Description}}