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The blue MSC label

What it means for you as a consumer

When you see the blue MSC label on seafood, it means you're choosing wild-caught fish from fishing practices that have been independently assessed as meeting the MSC's requirements for environmental sustainability.

These requirements are focussed on minimising the impacts that fishing can have on fish stocks and the ocean environment.

In short, it's a simple way to make a good choice for the ocean when buying your seafood.

What does this mean in practice?

Choosing seafood with the blue MSC label means the fishing operations have been assessed against three principles:

Principle 1: Sustainable Fish Stocks

Fishing must be managed so that fish populations remain healthy and productive over the long-term. Independent assessors look at whether stock levels are high enough to support continued reproduction, whether current harvest rates are sustainable, and whether a robust strategy exists to meet these goals. Where a stock has already been depleted, there must be clear evidence that a rebuilding plan is in place and working.

The Standard includes specific precautionary provisions for some species that form the base of marine food webs, requiring that sufficient populations are maintained to sustain their ecological role as a food source for larger predators.

Principle 2: Minimising environmental impact

Protecting the wider marine environment.
Fishing operations must not cause serious or irreversible harm to the marine environment. This includes:

Bycatch and non-target species
Fisheries must show that incidental catch - species caught unintentionally during fishing - does not deplete non-target populations. This includes having effective measures in place to minimise unwanted catch and prevent population decline.

Endangered, protected and sensitive species

Fisheries must also assess their impact on:

  • endangered or protected species
  • mammals, birds, amphibians and reptiles

For these species, fisheries must demonstrate that their operations do not hinder recovery or conservation goals, and that practical steps are in place to avoid interactions where possible and minimise harm when they do occur.

Habitats

Fishing activity must not seriously or irreversibly damage the structure and function of seabed habitats. Independent assessors consider the gear types used, the sensitivity of the habitats being fished, and what measures are in place to avoid damage to vulnerable marine ecosystems.

The wider ecosystem

The fishery must not cause serious or irreversible harm to the wider ecosystem - including its food web and key habitat features. Fisheries must also have measures in place to prevent fishing gear being lost, abandoned or discarded at sea, since lost gear can continue to trap and kill marine life indefinitely.

Principle 3: Effective fisheries management

The certified fishing must operate within a management system capable of delivering sustainable outcomes over time. Independent assessors examine three main areas:

Legal and institutional framework

The fishery must comply with all relevant local, national and international laws. For stocks that cross national boundaries or are harvested in the international waters, effective cooperation between the relevant management authorities is required.

Management strategy

There must be a clear strategy with defined objectives, decision-making processes and practical tools - such as catch limits, seasonal closures or gear restrictions - designed to keep fishing sustainable and protect the marine environment.

Monitoring and evaluation

The fishery must have systems in place to monitor fish stocks, fishing effort and environmental impacts. Management measures must be regularly reviewed and updated in response to new scientific evidence or changing conditions within the fishing area.

All of the MSC's Fisheries standard technical documents are published in English language on our Fisheries program documents pages and the full MSC Fisheries Standard v3.1 is available for download here. This document contains the technical requirements used by the expert auditors to assess fishing operations.

What this means for you

You can feel confident that your seafood choice supports healthier oceans and that there will be fish in the sea for future generations.


What do we mean by a “fishery”?

When we talk about a fishery, we're not talking about a single boat or company. We use the definition of a fishery developed by the United Nations Food and Agriculture Organization (FAO).

It refers to:

  • a specific species (or group of species),
  • caught in a defined area,
  • using a specific fishing method.

A fishery is not the same thing as a fishing company. A fishing company may operate several fisheries, some catching and selling MSC certified seafood and some not.

  • Any fishing operation in the world can apply to be assessed against the MSC Fisheries Standard on equal terms, regardless of its size or country of operation.

    However, some fisheries fall outside the scope of the MSC program. These include solely farmed operations - as the MSC program applies to wild-harvested species. Fishing operations that target marine mammals, birds, amphibians or reptiles and operations that include the use of explosives or poison are excluded.
  • Any fishing operation convicted of forced or child labour violations or shark-finning are also excluded from the program.  

What this means for you

The MSC label helps you identify fish that have been caught using MSC-certified fishing practices.


Who checks the requirements are being met?

The MSC does not certify fishing practices itself.

The MSC sets the criteria for assessment – set out in the MSC Fisheries Standard. But fishing operations are assessed by independent auditors and certification decisions are reviewed by independent experts. 

  • Fishing operations are assessed by independent auditors called Conformity Assessment Bodies (CABs). These auditors are accredited to internationally recognised standards - specifically ISO 17065, the global benchmark for bodies that certify products, processes and services, and ISO 19011, which governs how audits are conducted. This means the auditors themselves are independently verified for both competence and impartiality. The MSC does not carry out assessments itself and has no financial interest in the outcome of any individual assessment. 
  • Across the three principles of the Standard, there are over 25 specific performance indicators against which a fishery is scored. A score of 60 is the minimum acceptable threshold; 80 represents global best practice; and 100 represents the state of the art. To achieve and retain MSC certification, a fishery must score at least 60 on every indicator and average at least 80 across all indicators.
  • Where a fishing operation scores between 60 and 80 on any indicator, it must commit to specific, time-bound improvements - known as "conditions of certification" - and demonstrate measurable progress within set deadlines. If a fishery fails to meet these conditions, its certification can be suspended or withdrawn.
  • The full assessment reports for every certified fishery are published online and are open to public comment during the assessment process.

What this means for you

The label isn't based on a company's promise or the MSC's word - it's based on independent checks.


Is certification permanent?

No. Once certification is achieved, fishing operations continue to be assessed and can have their certificate suspended or removed if they fall short of the MSC Standard:

  • fisheries are audited every year
  • fishing operations are fully re-assessed every five years

The results of these checks are published online and available for anyone to see. 

  • Assessments to the MSC Fisheries Standard can take around 18 months to complete. Certified fishing practices are audited by independent assessors every year and operators may have their certification suspended if they do not pass the audit. After five years, the fishing operation is fully reassessed again. Any performance indicators scored between 60 and 79 will have conditions attached to them to require the fishery improves its performance over the period of the certification. 
  • The MSC program has clear procedures for dealing with non-compliance. If a fishery fails to meet the MSC's requirements, its certification can be suspended or withdrawn. Suspension and withdrawal decisions are published publicly on the MSC website. Products from the fishery cannot be sold with the blue label, until it has demonstrated that it has returned to compliance. Similarly, supply chain businesses that fail to meet the MSC requirements can have certification suspended or withdrawn.  

What this means for you

The blue MSC label isn’t permanent or automatic - it must be earned and maintained.


How is certified, sustainable seafood transported through the supply chain?

Seafood sold with the MSC ecolabel is kept separate in the production process and to prevent it mixing with non-certified seafood. It must also be tracked and recorded throughout supply chain - from the fishery to the supermarket shelf or fishmonger’s counter.

Businesses handling MSC certified seafood are also independently audited, usually every year. They must meet the requirements set out in MSC’s supply chain standard – known as the Chain of Custody Standard.  Not all seafood ecolabels have these checks and this level of assurance. 

What this means for you

If you see the blue MSC label on a product, it can be traced back to certified environmentally sustainable fisheries.


What the MSC label does (and doesn’t) cover

The MSC label focuses on the environmental impacts of fishing, such as maintaining productive fish stocks, healthy ecosystems and good fisheries management. It does not certify social or economic conditions and it does not cover things such as the packaging or carbon footprint of the final product.

What this means for you

The label is your assurance that your seafood has been caught in a way that reduces the environmental impact on the ocean.


Developed transparently, with expert input

The MSC has been working with fisheries for nearly 30 years and the MSC Fisheries Standard is grounded in the United Nations Code of Conduct for Responsible Fisheries. The MSC’s standards have been developed through a transparent process involving consultations with fisheries, scientists, environmental NGOs and the seafood industry. 
The MSC Fisheries Standard and the MSC Chain of Custody Standard are reviewed and updated through a structured process that involves consultation with a wide range of expert stakeholders. This process is governed by our Standard Setting Procedure, which is publicly available on our website. We review our Standards regularly — the current version (v3.1) was published in 2024.

What this means for you

The MSC program sets recognised and rigorous standards for sustainable fishing around the world.  It helps you to choose wild-caught seafood that supports healthier oceans - today and for the future.