Traceable seafood supply chains

Our Chain of Custody Standard makes sure that fish and seafood sold with the blue fish label can be traced back to a certified fishery.

Ocean to plate

All along the supply chain, from ocean to plate, MSC certified seafood is separated from non-certified. Every company at every step along the chain must be audited so you can trust you’re buying sustainable seafood. We regularly check to see if this traceable Chain of Custody is working.

More than 45,000 sites around the world, including supermarket chains, fishmongers, hotels and restaurant chains are part of this global network of traceable supplies.

Watch video

No to fish fraud: How DNA testing ensures the authenticity of MSC labelled seafood



More on traceable seafood

Close-up of frozen prawn, pollock and lobster products with the blue MSC label

What does the MSC label mean?

Wild, traceable, sustainable: the blue fish label is only applied to wild fish or seafood from fisheries that have been certified to our standard

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Close-up of person's hands holding MSC certified frozen fish product over seafood filled freezer

10 reasons to choose the blue fish label

By choosing seafood with the MSC label you're helping to protect oceans, livelihoods and fish for the future.

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How does the MSC label compare?

There are many labels out there, so how does the blue fish compare to others?

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