Fish for Good - Mexico

Initiated by the Marine Stewardship Council, Fish for Good is a four-year project aimed at guiding fisheries in Mexico, Indonesia and South Africa towards more sustainable fishing practices.

Fish for Good is sponsored by the Dutch Postcode Lottery.
Fish For Good Mexico infographic showing Gulf of California on globe

Why Mexico?

To date, four Mexican fisheries are MSC certified: a red lobster fishery, two small pelagic fisheries and a tuna fishery.

The Mexican market is also increasingly interested in sustainable seafood products. In collaboration with the Mexican campaign PescaConFuturo, the MSC has highlighted the importance of maintaining healthy fish stocks to guarantee food and economic security for future generations and to safeguard the natural wealth of the Mexican waters. Fish for Good makes use of this momentum and joined forces with the Mexican NGO Pronatura Noroeste to guide nine fisheries in the northwest of Mexico towards more sustainable fishing practices.

1 million

people engaged in the fisheries sector
total seafood production value

2 billion

US dollars
Total annual wild catch

1.8 million



of Mexican seafood is exported to the US

Mexicans eat


kilos seafood per person

How does it work?

Stage 1 - mapping

The MSC and Pronatura Noroeste conduct a scan of 31 fisheries in the northwest of Mexico. Those fisheries are mapped according to their:

  • economic value
  • market potential
  • food security
  • area(s) fished
  • gear(s) used
  • catch volumes
  • stock status
  • environmental impacts

Stage 2 - pre-assessments

The Fish for Good advisory group evaluates the findings and selects nine fisheries to be pre-assessed against the MSC Fisheries Standard. The pre-assessment process measures the performance of each fishery and identifies areas for improvement. Pre-assessment of the fisheries is undertaken by an accredited third-party assessor.

Fisheries undergoing pre-assessment

  • octopus
  • barred sand bass
  • white snook
  • two chocolate clam fisheries
  • red sea urchin
  • red lobster
  • yellowfin tuna
  • a multi-species fishery

Stage 3 - action plans

During the action plan stage, the selected fisheries work on sustainability improvements using the MSC Fisheries Standard and other MSC fisheries improvement and benchmarking tools. Some fisheries will be in a position where MSC certification becomes a possibility and may be able to enter full assessment by the end of Fish for Good project (2021). Most will need more time to implement the improvements identified in the pre-assessment stage.

Stage 4 - implementation

The octopus, barred sand bass and white snook fisheries are currently implementing the actions identified in Stage 3 in order to improve their management sustainability. You can view their progress at

Advisory Group

Our Mexican Advisory Group provides independent advice and guidance to ensure the effectiveness and transparency of the activities to deliver the Fish for Good project objectives. The role of its members includes advise on which fisheries to select for pre-assessment, action plan development and recommendations along the process. 

Members of the Mexican advisory group are representatives from the governmental organisations Conapesca and Inapesca, the NGO Pronatura Noroeste, the University of Baja California, Pesquera Miramar, Federación Regional de Sociedades Cooperativas Pesqueras and S.P.R. Litoral de Baja California.


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