Fish for Good - Mexico

Initiated by the Marine Stewardship Council, Fish for Good is a four-year project aimed at guiding fisheries in Mexico, Indonesia and South Africa towards more sustainable fishing practices.

Fish for Good is sponsored by the Dutch Postcode Lottery.


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Fish For Good | Mexico


Why Mexico?

To date, four Mexican fisheries are MSC certified: a red lobster fishery, two small pelagic fisheries and a tuna fishery.

The Mexican market is also increasingly interested in sustainable seafood products. In collaboration with the Mexican campaign PescaConFuturo, the MSC has highlighted the importance of maintaining healthy fish stocks to guarantee food and economic security for future generations and to safeguard the natural wealth of the Mexican waters. Fish for Good makes use of this momentum and joined forces with the Mexican NGO Pronatura Noroeste to guide seven fisheries in the northwest of Mexico towards more sustainable fishing practices.

1 million

people engaged in the fisheries sector
total seafood production value

2 billion

US dollars
Total annual wild catch

1.8 million



of Mexican seafood is exported to the US

Mexicans eat


kilos seafood per person

How does it work?

Stage 1 - mapping

The MSC and Pronatura Noroeste conduct a scan of 31 fisheries in the northwest of Mexico. Those fisheries are mapped according to their:

  • economic value
  • market potential
  • food security
  • area(s) fished
  • gear(s) used
  • catch volumes
  • stock status
  • environmental impacts

Stage 2 - pre-assessments

The Fish for Good advisory group evaluated the findings and selected seven fisheries to be pre-assessed against the MSC Fisheries Standard. The pre-assessment process measures the performance of each fishery and identifies areas for improvement. Pre-assessment of the fisheries is undertaken by an accredited third-party assessor.

Fisheries undergoing pre-assessment

  • octopus
  • barred sand bass
  • chocolate clam
  • red sea urchin
  • red lobster
  • multi-species finfish fishery in Baja California Sur
  • multi-species finfish fishery in Nayarit

Stage 3 - action plan development

At the end of pre-assessments a report will identify where fisheries need to improve to meet the MSC Fisheries Standard and be certified as sustainable. From this point action plans are developed with proposals for how to make the necessary improvements.

Action plans are developed by local organisations. The MSC supports these organisations by supplying them with templates and guidance on global best practice.

Each action plan is different and addresses challenges specific to each fishery. Actions may include:

  • Adding on board observer programmes
  • Implementing vessel tracking systems
  • Improving baitfish management

Stage 4 - implementation

The seven fisheries are currently implementing the actions identified in Stage 3 in order to improve their management sustainability. Each fishery has its own profile on Fishery Progress.

Advisory Group

Our Mexican Advisory Group provides independent advice and guidance to ensure the effectiveness and transparency of the activities to deliver the Fish for Good project objectives. The role of its members includes advise on which fisheries to select for pre-assessment, action plan development and recommendations along the process. 

Members of the Mexican advisory group are representatives from the governmental organisations Conapesca and Inapesca, the NGO Pronatura Noroeste, the University of Baja California,Pesquera MiramarFederación Regional de Sociedades Cooperativas Pesqueras and S.P.R. Litoral de Baja California.


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