Buy sustainable seafood

Around the world, you’ll find the blue fish label on over 30,000 products and menus in almost 100 countries.

Here are a few of our global partners

Aldi's logo


Over 1/3 of Aldi's wild-caught fish and seafood is MSC certified and they are working with suppliers to increase this.

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Carrefour logo


Carrefour offers a huge range of sustainable and responsibly sourced fish and seafood. By the end of 2018, all of Carrefour's hypermarkets and Carrefour Market supermarkets will be MSC and ASC certified.

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Hilton logo


By 2022, hotel brand Hilton will source at least 25% percent of its seafood from MSC certified fisheries and ASC certified farms.

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IKEA logo


All wild-caught fish in IKEA restaurants is MSC certified. They have a wider range of MSC and ASC certified species than any company in food service.

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Lidl logo


Lidl offer one of the largest ranges of MSC certified products globally. They were the first retailer to sell MSC certified lobster in the UK and 100% MSC certified cod in Portugal.

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McDonald's logo


McDonald’s offers 100% MSC certified whitefish products in North America, Europe and Brazil, with plans to extend this offer to other countries in the near future.

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Tesco logo approved one


Tesco offers 167 MSC certified products, while all 656 UK fish counters are MSC approved. They won MSC UK Supermarket of the Year 2019 and MSC UK Fish Counter of the Year in 2017.

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Walmart logo


Over 90% of Walmart US, Sam’s Club U.S, Asda and Walmart Canada’s seafood is sustainably sourced. 69% is MSC certified and an additional 15% involved in fishery improvement projects.

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Learn more

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

Find out more
Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
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