The MSC label and associated claims are a registered trademark and any usage must be approved.
Once you've got a licence to use the MSC label, we'll provide you with a high-resolution copy of the MSC label (formats: AI, EPS, JPEG, TIFF, PDF).
Using our guidance, design and submit your artwork for approval. When your design has been agreed, we will send you written approval within 3 working days, to go ahead and publish your materials.
Packaging and menu approvals
Submit colour proofs of your final draft design to your local MSC ecolabel account manager in PDF format with the relevant completed form.
To use the MSC label on a product or menu item, at least 95% of the seafood must come from an MSC certified source. Your auditor may ask you to verify your calculation.
Protecting the MSC's trademarks
We take the responsible use of our certification claims seriously. To protect consumers and uphold trust in our program, we have robust measures in place to prevent and address misuse of our name, label, and claims. For certified companies using the MSC trademarks incorrectly or without permission, we will work constructively with partners to resolve the issue, or suspend companies’ licences if it becomes necessary. If organisations with no relationship to us use our trademarks without permission, we will request that they immediately stop until certification and a licence have been granted, or take appropriate legal action in cases of deliberate infringement
If you suspect misuse of our certification label or claims, please contact us in confidence.
