Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

Once you've got a licence to use the MSC label, we'll provide you with a high-resolution copy of the MSC label (formats: AI, EPS, JPEG, TIFF, PDF).

Using our guidance, design and submit your artwork for approval. When your design has been agreed, we will send you written approval within 3 working days, to go ahead and publish your materials.


Packaging and menu approvals

Submit colour proofs of your final draft design to your local MSC ecolabel account manager in PDF format with the relevant completed form.

To use the MSC label on a product or menu item, at least 95% of the seafood must come from an MSC certified source. Your auditor may ask you to verify your calculation.

MSC Product Approval Form
Description: Approval form for any product artwork displaying the MSC label.

Language: English
Version: 16.00
Date of issue: 14 June 2018
MSC Seafood Approval Form
Description: Approval form for menu items and fish counter products displaying the MSC label

Language: English
Version: 1.40
Date of issue: 01 August 2016

Protecting the MSC's trademarks

The MSC is the owner of the  blue label, the abbreviation "MSC" and its name "Marine Stewardship Council" and reserves all rights in relation to these trademarks.

MSCI (MSC’s trading company) is responsible for all label use handled by the Licensing Team. Only organisations that have signed a formal written agreement with MSCI's Licensing Team may display the MSC label. Unauthorised display is prohibited and will be treated as a trademark infringement. 


Contact the MSCI label licensing team

Dagmar Brenner

Dagmar Brenner

Label Licensing Senior Officer Germany, Austria and Switzerland

+44 (0) 20 7246 8966

Email Dagmar
Christine Frey

Christine Frey

Label Licensing Officer Germany, Austria and Switzerland

+44 (0) 20 7246 8957

Email Christine
Yvonne Waldeck

Yvonne Waldeck

Label Licensing Senior Officer UK and Ireland, ASC-Coordinator

+44 (0) 75 3426 3986

Email Yvonne
Duong Thuy Trinh

Duong T. Trinh

Label Licensing Officer, Vietnam and UK

+44 (0) 207 246 8975

Email Duong

Raffaella Sabatella

Label Licensing Senior Officer Italy, Spain, Portugal and Latin America

+44 (0) 20 7246 8988

Email Raffaella
Amanda Lindblom

Amanda Lindblom

Label Licensing Senior Officer Sweden, Norway, Finland and Denmark

+44 (0) 20 7246 8991

Email Amanda
Ana Lauret

Ana Lauret

Label Licensing Officer France, Belgium, and Luxembourg

+44 (0) 20 7246 8956

Email Ana
Ghezal Faez

Ghezal Faez

Label Licensing Officer The Netherlands

+44 (0) 20 7246 8982

Email Ghezal
Rosalyn Sharp

Rosalyn Sharp

Label Licensing Officer North America

+44 207 246 8953

Email Rosalyn
Stephanie Fu

Stephanie Fu

Label Licensing Officer Asia Pacific

+44 207 246 8964

Email Stephanie
Sayaka Tanaka

Sayaka Tanaka

Label Licensing Officer Japan and Denmark

Email Sayaka
Andy Oldfield

Andy Oldfield

Label Licensing Senior Officer Eastern Europe and Africa

+90 534 594 5853

Email Andy
Sarah Hunt

Sarah Hunt

MSCI Licensing Team Manager

+44 207 246 8952

Email Sarah

Find out more

MSC packaged products on a table

MSC label guidelines

Our guidelines set out the basic rules on how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

MSC label on fresh fish counter at Stockmann, Finland

Apply to use the blue MSC label

The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust. Find out the costs and apply.

Find out more
Hand holding magazine with MSC label in supermarket with basket

Promote sustainable seafood

Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.

Find out more
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