Consumers are increasingly concerned about sustainability. Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products.
According to a study by Nielsen, brands that combine effective sustainability communication with independent labelling benefit from increased consumer loyalty and trust. We can help.
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As experts in communicating the benefits of sustainable seafood, we can help with consumer insights, imagery, messaging and other marketing materials.
If you're an MSCI licence holder, you can find downloadable assets at our multimedia library.
Use our marketing toolkits
Case studiesInspiring examples of communicating sustainable seafood around the world.
Sustainability communication doesn’t need to be dry, as McDonald’s USA’s take on promoting the sustainable pollock in their Filet-O-Fish proved.
See the McDonald's USA Filet-o-fish case study
Lidl took sceptic Chris – who had questioned the provenance of Lidl’s seafood on social media – to meet Douglas, one of the supermarket’s MSC certified mussel farmers on the Isle of Mull. The campaign ran in-store, across TV, cinema, press, radio, and social media.
An annual joint marketing campaign between the MSC and Danish seafood retailers and producers.
See the Bla Fisk case study
Co-organised by the MSC, WWF and CCFA. China's Sustainable Seafood Week began in 2014 and takes place annually.See the Sustainable Seafood Week China case study
MSC Spain launched Mares Para Siempre (Oceans Forever) in October 2017 as an 'always on' campaign.
See the Mares para siempre case study
A global campaign taking place in 21 countries across 6 months.
See the MSC 20th anniversary campaign case study
A campaign celebrating the recovery and MSC certification of America's iconic West Coast Groundfish fishery.
See the groundfish campaign case study
See the Sainsbury's brand wall case study
France's annual national multi-channel sustainable seafood week campaign led by the MSC.
A US campaign with a commitment to consumer education and certified krill oil.
See the Sam’s Club and Lang Pharma USA case study
Sydney's Taronga Zoo has been highlighting the blue MSC label for ten years.
The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.
Guidelines setting out the basic rules for how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.