From sea to shelf: Wild South African hake

Samuel Longestein, Captain of the Sea Harvest and seafood buyers at Woolworths, South Africa talk about their pride and care in catching and selling wild hake with the blue MSC label.

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South African Hake - Woolworths South Africa supports MSC

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South African hake fisherman on deck looking past camera

Fishing for a future

How a sustainable hake fishery in South Africa is supporting livelihoods and communities.

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Fisherman collecting pipis, foregrounding the sunrise and other fishermen collecting pipis

Meet more Wild Ones

There’s a group of people from around the world with something in common: they love seafood and respect where it comes from. Find out why wild, sustainable seafood matters to them.

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This is wild

This is wild...

Wild. What a word. What a place. Worth caring for? We think so. But what does it mean to you?

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Long shot of a group of female processors in full uniform laughing

Real life stories

Read stories about real fisheries and the changes that they have made to become sustainable on their journey to MSC certification.

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