Catch up with our annual flagship event from Seafood Expo Global in Barcelona.
Our 2025 forum
The New Wave: Inspiring young consumers to choose sustainable seafood
Amid rising concern about the environment, younger consumers are less likely to buy and eat seafood than previous generations. Factors like cost and cooking knowledge are also influencing their choices. For the seafood industry, this shift presents a major challenge. This event will explore how to effectively engage younger audiences and show them that sustainable seafood is worth the investment, healthy, easy and good for the planet’s future.
We hear from brands and influencers who have successfully overcome these hurdles as they share their strategies for capturing the attention of the next generation of seafood lovers.
Our guest speakers
Charlotte Langley Chef, entrepreneur and content creator. Charlotte uses her platform and reach to engage her followers on all things food, sustainability, and seafood.
Julius Palm is Deputy Managing Director, followfood, a German-based food company that has grown from start up to a midsized brand through a combination of holistic sustainability and a creative marketing approach.
Lisa Cowell is Head of Marketing at New England Seafood International (NESI) where she is responsible for driving the growth and visibility of the company’s brands in the UK market. With a deep passion for sustainability, Lisa leads the development of marketing strategies that not only promote the company's commitment to sustainable sourcing but also resonate with today’s conscious consumers.
Download the 2025 presentation
Catch up with our 2024 forum
Planet, price and diet: How is seafood stacking up?
Consumers are more conscious than ever about how their food choices impact the planet. But they are also weighing environmental concerns against price, health, and quality. So is the consumer’s appetite for sustainably sourced seafood holding up? How do millennials and GenZ view eating seafood, in comparison to other protein sources? And how do these developments vary by region?
2024's Seafood Futures Forum reveals new insights on these topics, fresh from the world’s largest survey of seafood consumers. Conducted by GlobeScan research agency on behalf of the MSC in February and March 2024, the findings are based on interviews with 25,000 consumers in 23 markets across the world.