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The MSC Seafood Futures Forum will take place on 24 April 2024 at 9am CEST, live from Seafood Expo Global in Barcelona. All our stakeholders are invited to attend, either in person or online.  

Our 2024 forum

Planet, price and diet: How is seafood stacking up? 

Consumers are more conscious than ever about how their food choices impact the planet. But they are also weighing environmental concerns against price, health, and quality. So is the consumer’s appetite for sustainably sourced seafood holding up? How do millennials and GenZ view eating seafood, in comparison to other protein sources? And how do these developments vary by region?

This year’s Seafood Futures Forum will reveal new insights on these topics, fresh from the world’s largest survey of seafood consumers. Conducted by GlobeScan research agency on behalf of the MSC in February and March 2024, the findings will be based on interviews with 25,000 consumers in 23 markets across the world.

We will announce further speakers in due course. 

Why attend?

  • Gain insight into emerging trends from the world’s biggest global survey of seafood consumers
  • Get an exclusive preview of the latest market trends and insights on sustainable seafood, plus new program developments from the MSC
  • Gain ideas on how to position sustainable seafood as an environmentally friendly, affordable, and healthy choice. 
  • Meet and network with peers from the industry and sustainable seafood movement 


If you're coming in person, join us for a networking breakfast from 8am Central European Time (CEST).

08:00 – 08:55 CEST: Networking breakfast

09:00 – 9:10: Welcome, followed by scene setting from Rupert Howes, CEO, MSC

09:10 – 09:25: An update from the MSC, Nicolas Guichoux, Chief Program Officer, MSC

09:25 – 09:40: Key findings from GlobeScan seafood consumer survey, Caroline Holme, Senior Director, GlobeScan

09:40 – 09:55: Panel discussion

09:55 – 10:00: Q&A with audience

Catch up with out 2023 forum

Towards a Blue Food Future: Is the seafood industry ready for transformation?

Governments around the world are under pressure to build food systems which can meet the needs of the growing global population but to do so in a sustainable, climate-friendly way. This has put ‘blue foods’ firmly in the spotlight.

This year's Forum explored the role of sustainable wild seafood in the ‘blue transformation’ and what this means for the industry. 

Our 2023 keynote speaker was Professor Manuel Barange, Director of Fisheries and Aquaculture for the Food and Agriculture Organization of the United Nations’ (FAO). 

Watch the Forum recording

Download the presentation

MSC Seafood Futures Forum 2023 Presentation
Date of issue: 26 April 2023
Download download file PDF - 20 MB