Happy Heart, Happy Ocean

Your choice of seafood is more than just a drop in the ocean. Make the sustainable choice when out shopping for heart-healthy seafood.

This Heart Awareness Month (September) and National Marine Month (October), we're asking everyone to commit to making the sustainable choice when shopping for seafood. Switching to MSC certified sustainable seafood will have a huge impact on our oceans.

With new campaign Happy Heart, Happy Ocean, the Marine Stewardship Council in partnership with the Heart and Stroke Foundation South Africa (HSFSA), are encouraging South Africans to choose seafood that's good for you and the ocean too.

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Happy Heart, Happy Ocean: Seafood that's good for you and the ocean too


Seafood you can feel good about

Our oceans feed billions of people and provide 80 percent of the world’s biodiversity. Looking after the oceans and the resources they provide is more important now than ever before.

The MSC blue fish label indicates seafood that can be traced to a sustainable source from ocean to plate. By choosing the MSC blue fish label, you make the positive choice to support well-managed, sustainable fisheries that help keep our oceans healthy – so future generations can enjoy the same seafood we love.

Seafood is good for you

Seafood is a high-protein option that provides good nutrients, vitamins, and essential omega-3 fatty acids which are beneficial for your heart and overall health. A good rule of thumb is to eat fish at least twice a week, such as mackerel, hake, tuna, and salmon.

The HSFSA's Heart Mark logo – often seen next to the MSC blue fish label on your favourite seafood products – guides consumers in making the healthier choice.

Happy Heart Happy Ocean Body Image

Look for the MSC blue fish label and Heart Mark on prepacked, frozen or canned seafood when next out shopping at your local supermarket

Sustainable seafood recipes

While the MSC blue fish is an easy way for you to identify ocean-friendly, sustainable seafood when you’re at the store, our recipes make it even easier to enjoy your favourite seafood at home.

We've curated a collection of healthy, sustainable seafood recipes made with seafood that features both the MSC blue fish label and the Heart Mark.


Roasted mackerel and mixed tomatoes

Prep time 10 mins
Cooking Time 12 mins
Serves 2

Grilled hake with herbed lentils

Prep time 20 mins
Cooking Time 30 mins
Serves 4
Salmon Cakes with Chimichurri_Square

Salmon cakes with chimichurri

Prep time 60 mins
Cooking Time 6 mins
Serves 2


Explore more sustainable seafood recipes

Follow our campaign and share your take on healthy, sustainable seafood recipes on Facebook or Instagram and by using the hashtag #ChooseTheBlueFish.  

Close-up of person's hands holding MSC certified frozen fish product over seafood filled freezer

10 reasons to choose the blue fish label

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