How Iceland Foods and Birds Eye are making a difference

Overfishing (catching more fish than the stock can reproduce) is a global issue and the reason that the Marine Stewardship Council (MSC) and the ecolabel exist. More than a third of fish stocks are estimated to be fished at unsustainable levels meaning many family mealtime favourites are at risk of no longer being around in the future. However, there are simple steps you can make to support sustainable fishing and ensure there is fish forever with brands like Iceland Foods and Birds Eye making it easy for you.

Making a difference above and below the water requires us all to work together to make meaningful change. Did you know you’re probably already buying MSC certified products without realising it?

Iceland Foods who pride themselves on "doing it right" for colleagues, customers and the planet, topped the MSC supermarket ranking for having the highest percentage of its own brand wild seafood products bearing the blue MSC ecolabel. Meaning that if you shop at Iceland Foods, you may already be helping protect the ocean with the food in your freezer.

Birds Eye, is proud to source 100% MSC or ASC certified fish. Their Fish For Good initiative believes that deep respect and care for the oceans with good fishing means looking after the nature that looks after us. As a co-founder of the MSC and the winner of the MSC UK Frozen Brand of the Year Award for the last 9 years consecutively, Birds Eye remains committed to being transparent about where and how their fish is sourced, protecting future supplies by working with those who share their sense of responsibility for marine resources, habitats, and ecosystems. All while serving consumers with the highest quality, delicious tasting products. 

So, by buying your favourite Birds Eye and Iceland Foods fish products with the blue MSC ecolabel, you’re supporting sustainable seafood and, as there are such a wide range of affordable products that carry the label, you’ll be making big sea savings too!