The blue MSC label: sustainable, traceable, wild seafood
You can trust that fish and seafood with the blue MSC label has been responsibly caught by a certified sustainable fishery.
Choosing seafood with the blue MSC label
helps ensure fish for tomorrow
Only seafood from fisheries that meet our strict standard for sustainability can be sold with the blue MSC label. These fisheries ensure that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future.
What is sustainable fishing? >
As more consumers, restaurants and retailers choose MSC certified sustainable seafood, other fisheries are encouraged to meet the standard.
Read about how we’re helping to create change >
MSC labelled fish is handled with care
All along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled and can be traced back to a certified sustainable source.
You can trust that fish is what the label says it is
DNA testing shows that MSC labelled products are correctly labelled, so you can trust that the fish really is what its packaging or menu says it is.
Where to buy MSC labelled seafood
There are 20,000 MSC labelled products in supermarkets and stores in around 100 countries. Plus more and more restaurants and canteens are offering MSC on their menu. Ask for MSC.