Cook, eat, enjoy — Marine Stewardship Council
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Cook, eat, enjoy

Our seafood partners offer a wide selection of seafood with the MSC ecolabel. Find out more about which fish to eat and browse our delicious sustainable seafood recipes.

10 reasons to choose MSC

What is MSC certified sustainable seafood? Why should you choose MSC?

Sustainable seafood recipes

Impress friends and family by cooking some of our sustainable seafood recipes.

Side orders

Ocean to plate traceability

Seafood fraud is a recognised problem. Our traceability program assures MSC labelled fish is sourced sustainably, responsibly and traceable from ocean to plate.

What is the MSC?

The MSC is an international non-profit organisation addressing the problem of unsustainable fishing, and safeguarding seafood supplies for the future.

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

DNA testing: Is your Friday night takeaway the reel deal?

Apr 21, 2017

Fish and chip shops without an MSC certificate are 5 times more likely to serve the wrong species. But the industry is far ahead of the global average.

Premier Inn sets fish-friendly world record with 3 million portions of sustainable fish and chips

Apr 07, 2017

Whitbread PLC gets MSC certification for over 600 UK sites.

Sustainable Seafood Day 2017 reminds Australians to choose seafood wisely

Mar 31, 2017

Sustainable Seafood Day celebrates commitments made along the seafood supply chain and encourages Australians to choose the blue MSC label when buying seafood.

More news »