Seafood fraud is a recognised problem. Our traceability program assures MSC labelled fish is sourced sustainably, responsibly and traceable from ocean to plate.
The MSC is an international non-profit organisation established to address the problem of unsustainable fishing, and safeguard seafood supplies for the future.
The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...
Sep 23, 2016
A YouGov poll has revealed that UK fish and chip fans want certified sustainable fish and are prepared to travel to get it.
Aug 18, 2016
Colorado restaurants Bamboo Sushi, To the Wind Bistro and Pub 17 on Welton Street, Wild Standard and Terra Bistro now serving MSC certified sustainable seafood.
Aug 05, 2016
Olympic athletes are being treated to 100% certified sustainable Icelandic cod thanks, in part, to the extraordinary efforts of Iceland's fishermen.