Seafood fraud is a recognised problem. Our traceability program assures MSC labelled fish is sourced sustainably, responsibly and traceable from ocean to plate.
The MSC is an international non-profit organisation addressing the problem of unsustainable fishing, and safeguarding seafood supplies for the future.
The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...
Apr 21, 2017
Fish and chip shops without an MSC certificate are 5 times more likely to serve the wrong species. But the industry is far ahead of the global average.
Apr 07, 2017
Whitbread PLC gets MSC certification for over 600 UK sites.
Mar 31, 2017
Sustainable Seafood Day celebrates commitments made along the seafood supply chain and encourages Australians to choose the blue MSC label when buying seafood.