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Cook, eat, enjoy

Our seafood partners offer a wide selection of seafood with the MSC ecolabel. Find out more about which fish to eat and browse our delicious sustainable seafood recipes.

10 reasons to choose MSC

What is MSC certified sustainable seafood? Why should you choose MSC?

Sustainable seafood recipes

Impress friends and family by cooking some of our sustainable seafood recipes.

Side orders

Ocean to plate traceability

Seafood fraud is a recognised problem. Our traceability program assures MSC labelled fish is sourced sustainably, responsibly and traceable from ocean to plate.

What is the MSC?

The MSC is an international non-profit organisation established to address the problem of unsustainable fishing, and safeguard seafood supplies for the future.

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

Dog owners can choose MSC with two new Petcurean GATHER formulas

Nov 28, 2016

Petcurean launches two new GATHER dog food formulas featuring MSC certified seafood. Wild Ocean and Free Acres are sold in Canada and the U.S.

Top brands freeze out the competition in sustainable fish

Nov 18, 2016

Birdseye reaches 100% MSC labelled products while Iceland, Young's, Morrison's and Asda fall behind

UK shoppers’ sustainable seafood spend soars for third year

Nov 02, 2016

UK shoppers have increased their spending on sustainable seafood for the third year running despite shop prices continuing to fall in the same period.

More news »