Little Blue Label, Big Blue Future

The seafood you choose is part of something bigger...

By choosing the MSC little blue label, you’re choosing sustainable seafood that helps preserve our oceans and protect them from overfishing.

Join our Big Blue Future
Cod fishing boats docked in Lofoten, Norway

What is the MSC?

We have a lot of work to do to keep our oceans healthy and teeming with life, but don't despair. At MSC, we want future generations to be able to enjoy seafood and oceans full of life, forever.

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Little Blue Label, Big Blue Future


Meet the UK Ocean Ambassadors

We're in this together

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

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Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

Try one out
Fisher standing in a boat throwing a net with the sun shining in the background

Ocean Lives

Fishing is more than just a job, it forms the backbone of many communities. Read about the passionate people taking care of our oceans.

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