Introducing Nordic Seafood Futures - a first of it's kind pan-Nordic event for MSC partners and stakeholders.
A warm welcome to Malmö on the 7th of October! The MSC Nordic Seafood Futures will mark the launch of the Nordic State of the Market Report, the first of its kind to showcase data and insights from Sweden, Norway, Denmark, and Finland. It offers a unique opportunity for retailers, producers, NGOs and stakeholders to come together to discuss the current state and future of sustainable seafood.
MSC Nordic Seafood Futures 2026
When? 7th October, from 12:00
Where? World Maritime University, 1 Fiskehamnspromenaden, 211 18 Malmö, Sweden
The event is free for MSC partners and stakeholders to attend but registration is required. Register now to secure a spot!
Preliminary agenda
12.00 – 13.30
Registration and mingling lunch
13:30 – 14:00
Welcome!
14:00 – 14:50
Turning the tide: The future of sustainable herring
14:50 – 15:20
How to diversify your fish fingers: Whitefish
15:20 – 15:40
Seafood tasting and mingle
15:40– 16.00
MSC Nordic Golden Fish Awards
16:00 – 16:50
The fresh choice: Understanding the behaviour of the seafood consumers
16:50 – 17:00
Closing remarks
Introducing our speakers
Johanna Vepsä
Country Manager for Finland and Baltic States
Anna Dębicka
Program Director for the Baltic and Central Europe
Erin Priddle
Regional Director for North Europe
Carl Dahlman
Country Manager for Sweden
Morten Fristrup
Country Manager for Denmark
Tina Elvroth
Commercial Manager for Sweden
Anders Högberg
Research & Strategic Partnership Manager for Sweden
Additional speakers coming soon...
MSC in the Nordics in numbers
The Nordic countries are some of the key markets for sustainable seafood globally. Here are some key figures from our latest report.
+90,000
tonnes of MSC-certified sales from the Nordic fisheries in the 2025/2026 forecast, which is up 4% year on year
47%
of the total Nordic market consists of whitefish (approximately 42,000 tonnes)
4,026
tonnes of pet food are sold across the Nordics. This is a small but important category that has grown by 346% over the last five years.
+2,400
MSC-certified products are available across the Nordic markets
