Wild Certified Sustainable

For 20 years the Marine Stewardship Council has worked tirelessly with partners around the world to keep oceans healthy and full of life through sustainable fishing. The MSC blue fish label makes it easy for everyone to choose seafood that’s wild, sustainable and traceable from ocean to plate. Keep it wild and choose the blue fish to enjoy the seafood you love today, tomorrow, and always.

This is wild...
Look for the blue fish

Look for the blue fish

Choose seafood with the MSC blue fish to support the fishermen, communities, and companies working hard to care for our oceans. Look for the blue fish at your local grocery store on frozen and canned foods, at the fish counter, in the supplements section, and even on pet food!

Learn more about the label

Meet the Wild Ones

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