This digital toolkit serves to equip and empower you with everything that you need to take full advantage of our Earth Month 2024 campaign. There are opportunities to collaborate online and out-of-home, depending on where your marketing priorities lie.
Help Your Customers 'Choose Blue' this Earth Month
When your customers choose blue, it's more than just a color—it's a pledge for a healthier Earth for many years to come.
We've joined forces with Vermont-based artist Jackson Tupper to create a series of eye-catching illustrations inspiring consumers to 'choose blue', and to reach for your MSC certified sustainable seafood while shopping.
Use these free promotional assets available to all MSC partners to help market your commitment to making MSC certified sustainable products more widely available, as well as your commitment to a healthier planet for the future.
Ready to get involved?
The assets on this page are all available in a collection on our Multimedia Library (don't have an account? Sign up here).
If you'd like to speak to our marketing team about customizing assets or have other ideas for collaborations, don't hesitate to contact us.
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How We're Bringing the Campaign to Life
- Guerilla marketing 'Wild Postings' in high foot traffic areas in major metropolitan markets across the US and Canada
- Out of home transit media in select markets, leveraging discounted media space in the US and Canada
- In-store education in Canada
- Media and Influencer events in the US
- Social media marketing and content creator collaborations in the US and Canada