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All the key news, market trends and latest data on sustainable tuna in one place.

Given the surge in global demand, sales and production of sustainable tuna in recent years, we think the sector deserves its own regular focus. This page will be updated every quarter with the latest data.

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Key facts and figures

MSC tuna figures for end of fiscal year 2022-23

Data: 2,622,000 tonnes MSC engaged catch, 53% of global wild tuna catch
* Engaged means certified, in assessment, in-transition to MSC, or suspended
**As per UN FAO data, 2021

MSC labelled product volumes in tonnes by year

Bar chart showing increase in sustainable tuna demand year by year

Number of brands selling MSC labelled tuna, by species

Number of brands selling MSC labelled tuna in 2022: 202 selling skipjack, 106 selling yellowfin, 122 selling albacore

Top markets for MSC labelled tuna products (tonnes) 

Map showing top markets for MSC labelled tuna products

Global MSC tuna benchmark

Global MSC tuna benchmark

Brands leading MSC tuna by region

Brands leading MSC tuna by region

Top MSC processors by region

Top MSC processors by region

Download the data

MSC Sustainable Tuna Key Data – April 2023
Date of issue: 20 June 2023
Download download file PDF - 2 MB
MSC Tuna Fisheries Master Table
Description: Details of all MSC certified and engaged tuna fisheries. Data from November 2023.
Version: 5.00
Date of issue: 29 November 2023
Download download file XLSX - 1 MB

Market focus

MSC certified tuna in France: In recent years, MSC tuna has seen rapid growth in France, where tuna is the top seafood species consumed per capita. There are 2,300 MSC labelled products on sale across France, of which 198 are tuna sold by 48 brands
MSC Tuna Market Focus - France - November 2023
Date of issue: 29 November 2023
Download download file PDF - 1 MB
MSC certified tuna in Benelux: The Benelux countries make up the 4th biggest regional consumer of MSC certified tuna. There are 2,115 MSC labelled products on sale across Belgium and the Netherlands, of which 291 are tuna - and labelled volume of tuna is expected to grow 50% in 2022/23.
MSC Tuna Market Focus - Benelux - February 2023
Date of issue: 13 March 2023
Download download file PDF - 1 MB
MSC Certified tuna in the USA: Americans ate 8.7 kg of seafood in 2019. Tuna is number one wild seafood consumed in the country. Download our market summary below.
MSC Tuna Market Focus - USA - October 2022
Date of issue: 08 November 2022
Download download file PDF - 1 MB
MSC Certified tuna in Germany: In the ranking of the most popular fish species in Germany, tuna has overtaken herring and Alaska pollock in the past two years and is now in second place behind salmon. Download our market summary below. 
MSC Tuna Market Focus - Germany - July 2022
Date of issue: 19 July 2022
Download download file PDF - 2 MB
Tuna in the UK and Ireland: The first edition of the MSC UK Tuna Shopper Report presents insights into what shoppers care about when it comes to buying and eating tuna, and, for the environmentally conscious, what sustainably sourced options are available in our supermarkets. 
MSC UK and Ireland Tuna Shopper Report 2022
Date of issue: 31 January 2022
Download download file PDF - 4 MB

 

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