Sustainable tuna updates

Given the surge in global demand, sales and production of sustainable tuna in recent years, we think the sector deserves its own regular focus. This page will be updated every quarter with the latest data.

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Key facts and figures

Number of products sold with the MSC label in the financial year 2024-25 according to MSC data.

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Market focus

The MSC UK Tuna Shopper Report 2023 provides an incisive picture of the evolving sustainable tuna landscape in the UK retail sector.

Discover which brands and supermarkets are selling MSC labelled tuna, how certified tuna sales in the UK compare to other regions and which global fisheries are meeting demand for sustainable tuna. 

MSC certified tuna in France: In recent years, MSC tuna has seen rapid growth in France, where tuna is the top seafood species consumed per capita. There are 2,300 MSC labelled products on sale across France, of which 198 are tuna sold by 48 brands

MSC certified tuna in Benelux: The Benelux countries make up the 4th biggest regional consumer of MSC certified tuna. There are 2,115 MSC labelled products on sale across Belgium and the Netherlands, of which 291 are tuna - and labelled volume of tuna is expected to grow 50% in 2022/23.

MSC Certified tuna in the USA: Americans ate 8.7 kg of seafood in 2019. Tuna is number one wild seafood consumed in the country. Download our market summary below.

MSC Certified tuna in Germany: In the ranking of the most popular fish species in Germany, tuna has overtaken herring and Alaska pollock in the past two years and is now in second place behind salmon. Download our market summary below.