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Underwater detailed shot of fish schooling

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Woman and daughter choosing from frozen section in supermarket

How does the MSC label compare?

There are many labels out there, so how does the blue fish compare with others?

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Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Is seafood with the MSC label really sustainable?

You can trust that seafood with the blue MSC label was caught by a responsible fishery in a sustainable way.

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