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Underwater detailed shot of fish schooling

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Close-up of person's hands holding MSC certified frozen fish product over seafood filled freezer

10 reasons to choose the blue fish label

By choosing seafood with the MSC blue fish label you're helping to protect oceans, livelihoods and fish for the future.

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Woman and daughter choosing from frozen section in supermarket

How does the MSC label compare?

There are many labels out there, so how does the blue fish compare with others?

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