The MSC Claim

The MSC label should always be accompanied by the MSC claim. It should be shown in the language(s) of the country where the product or material is sold or published and is available in five versions.

If you require the MSC claim in a language not listed here please contact




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MSC packaged products on a table

MSC label guidelines

Our guidelines set out the basic rules on how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

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MSC labelled products in store and in leaflet

Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

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Hand holding magazine with MSC label in supermarket with basket

Promote sustainable seafood

Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.

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